Just as a nation’s flag expresses the distinct identity of a country, a logo helps to establish the name and define the character of an organization.
Effective logos have become synonymous with the organizations they portray. They are instantly recognized and help to identify their organizations and convey a message about the brands for which they stand.
This is also true for the Kitchi Gammi Club logo that can be seen in various shapes and designs throughout the club.
Have a look at the prominent intertwined letters above the doorways in the main hallway and the more simple, chiseled side by side-letters on the facade of the building: The initial letters K and G of the words Kitchi Gammi were the first and obvious elements in the Club's logo and are beautifully integrated into the architecture of the building.
The curved and elongated tail of the uppercase letter K is a classic element of letterform anatomy: On the outside of the building the chiseled monogramm adds a rare clarity to the logo letters while the more playful, yet still classic, renderings on the inside are stately details that go along very well with the Jacobean Revival style architecture of the clubhouse.
One of the renderings of the logo that includes all three initial letters of the words Kitchi Gammi Club can still be seen on some of the Club's china: It combines the important elements of the previous logos - the simplicity, the curved tail - with the color influence of early 20th century avant-garde art.
The current version of the Kitchi Gammi Club's has developed and advanced the ideas of the original renderings: It further refined the curved tail of the uppercase K but also added elements of calligraphy and thus became the very distinctive logo the Kitchi Gammi Club is known for today.
The club's logo embodies more than 125 years of its history in a subtle yet easily discernable way. It is arguably the single most visible identification symbol of the Kitchi Gammi Club yet it does not dominate.
In its distinctiveness, clarity and last but not least timelessness it has proven to be an excellent silent ambassador.